This pure, Natural Volumizing Shampoo gently cleanses fine, limp hair, adding lift without dryness. Natural botanical Lavender and Sweet Almond Extract weightlessly strengthens and fortify hair while Wheat Protein amino acids add all-day volume. With renewed body, bounce and shine, your hair is noticeably uplifted. Strand by strand, your hair grows seriously fuller, seriously stronger. It’s lustrous all-day body that never quits.