Glee gum Bubblegum has a sweet, classic, natural bubblegum flavor made without aspartame, artificial flavorings, colorings, and preservatives. It is made using chicle as its gum base to help conserve the rainforest, and Fair Trade sugar and brown rice syrup.
Chicle is a sap from the sapodilla tree, which grows in the rainforest of Central America. The skilled farm laborers who harvest the chicle are called chicleros. Because there is a market for chicle, and because the sustainable harvest of it provides an economically viable way to make a living, chicleros have good reason to invest in the maintenance of the forest.