Glee gum Cinnamon has a sweet, smoky, and spicy flavor from natural cinnamon, and sweetened with Fair Trade sugar and brown rice syrup. It is made using chicle as its gum base to help conserve the rainforest, and has no aspartame, artificial flavorings, colorings, and preservatives.
Chicle is a sap from the sapodilla tree, which grows in the rainforest of Central America. The skilled farm laborers who harvest the chicle are called chicleros. Because there is a market for chicle, and because the sustainable harvest of it provides an economically viable way to make a living, chicleros have good reason to invest in the maintenance of the forest.